The BURQINI ™ / BURKINI ™ Brand Story

Burqini® SwimwearIn 2003, Aheda Zanetti, founder of Ahiida Pty Ltd (AHIIDA) and designer of the BURQINI ™ / BURKINI ™ brand swimwear, was inspired by watching her niece playing netball in a traditional Hijab / Veil to begin a search for sporting garments suitable for Muslim women.

Unable to find anything which matched the demands for comfort and flexibility with the requirements for modesty, she designed and produced the first examples of AHIIDA's now famous clothing lines BURQINI ™ / BURKINI ™ swimwear and HIJOOD ™ sportswear. The BURQINI ™ / BURKINI ™ brand name was invented and developed by designer Aheda Zanetti as part of the early marketing of her product - swimwear which is "two piece like a bikini" and "smaller than a burka" ( a full cover over coat ).

BURQINI ™ / BURKINI™ are entirely original words which are trade marks of AHIIDA and prior to AHIIDA's creating and using these words as trade marks the words were not known or used by another party. It is through the efforts of Aheda Zanetti and AHIIDA that these trade marks have gained such global renown and recognition.

The BURQINI ™ / BURKINI ™ brand swimwear and HIJOOD™ was developed in line with the Islamic code of dressing, and has received official approval and certification from the Islamic community to encourage girls participating in sports. The BURQINI ™ / BURKINI ™ brand swimwear was the subject of an immediate rush of interest and demand, clearly answering the needs of many women keen to participate in the sporting lifestyle of Australia and many other countries.

Intense media interest during the early days of production of the BURQINI ™ / BURKINI ™ brand swimwear led to rapid exposure both in Australia and overseas and the BURQINI ™ / BURKINI ™ brand is now widely recognised throughout the world as the origin of AHIIDA’s high-quality, innovative swimwear.

The BURQINI ™ / BURKINI ™ brand must never be used in connection with another manufacturer’s products.

The BURQINI ™ / BURKINI ™ trade mark should not be used to indicate a connection with or endorsement by AHIIDA of any material inappropriate to the Muslim ethos. It should not be used in any way defamatory or libellous to AHIIDA, Aheda Zanetti or any other person or entity.

If you have any queries regarding correct use of the BURQINI ™ / BURKINI ™ trade marks, please contact AHIIDA at .